Campaigns

Tumble

Client: Tumble
Role: Identity, System, Social
Year: 2026
Category: Campaigns

Overview

Five illustrators, zero system. Rebuilt so a brand-new SKU ships in a week and still looks like Tumble.

Challenge

Parents couldn't tell that two Tumble products came from the same brand. Every new SKU commissioned its own illustrator and its own style.

Approach

Not a prettier mascot — a kit. One round silhouette, three category palettes, one crop rule, and six templates that make consistency the fastest option.

Outcome

A weekly-drop kit an in-house designer can run in an afternoon, recognisable across the whole range at thumbnail size.

Tumble deck page 2 — Contents and the one-paragraph brief — Contents and the one-paragraph brief

01 — The brand we inherited: before and after

Tumble deck page 4 — 02 — Positioning — 02 — Positioning

03 — Wordmark and mark

Tumble deck page 6 — 04 — Colour by category — 04 — Colour by category

Tumble deck page 7 — 05 — Typography — 05 — Typography

Tumble deck page 8 — 06 — The weekly-drop kit — 06 — The weekly-drop kit

Tumble deck page 9 — 07 — Packaging and paid social — 07 — Packaging and paid social

Tumble deck page 10 — 08 — Storefront and email — 08 — Storefront and email