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Kainat Waseem

Services

Commissioned work sits in three places — identity, campaigns and illustration. Studios come to me when a brand needs to feel made rather than assembled: warm colour, real texture, type set with care and no reliance on effects.

What I do

Marks, type systems, palettes, packaging and the guidelines that keep it all steady after handover.

How the work divides

Identity
Whole identities built from the inside out — a mark, a type system, a palette and the rules that keep them honest across every surface.

Brand systems, marks, packaging

Campaigns
Launches and seasonal work that has to move quickly without losing its manners. Art direction, layout systems and finished artwork.

Print, social, out-of-home

Illustration
Hand-drawn work made to order: editorial spots, label art, spot illustration and full illustrated systems for brands.

Commissioned drawing

Paintings
Painted work made for myself. Slow, quiet pieces about domestic light, dried flowers and the rooms I have lived in.

Personal, on paper and board

Photography
Photographs kept as a notebook — texture, weather, market colour and the small accidents of a city morning.

Personal, 35mm and digital

Let's make something warm