Identity
Ridgeline
- Client
- Ridgeline
- Role
- Identity, Badge system, Social
- Year
- 2026
- Category
- Identity
Overview
A gear brand nobody could place — sold as fitness apparel, camping kit and running shoes at once. Rebuilt around one job.
Challenge
The gear was specific; the brand was generic sport-tech. Nothing on the shelf told you what any product was actually for.
Approach
A ring badge system, terrain-coded and earned rather than applied: trail, camp, summit. Colour derived from terrain, three values only.
Outcome
A storefront you browse by badge instead of by category, and a range that finally reads as one outfitter.
