Identity

Field & Co

Client: Field & Co
Role: Identity, Packaging, Web
Year: 2026
Category: Identity

Overview

A $32 kitchen brand dressed like a $200 one. Rebuilt to be confident at the price it actually charges.

Challenge

Customers weren't disappointed by the pan — they were disappointed by the promise on the box. Forty SKUs across three categories shared no grid at all.

Approach

Borrowed luxury removed: flat colour instead of marble and foil, and one six-column module grid governing every box, tile and category page.

Outcome

One rule set across forty SKUs. The box costs less to make and reads more expensive.

Field & Co deck page 2 — Contents and the one-paragraph brief — Contents and the one-paragraph brief

01 — The brand we inherited: before and after

Field & Co deck page 4 — 02 — Positioning — 02 — Positioning

03 — Wordmark

Field & Co deck page 6 — 04 — Colour: three flats, no texture — 04 — Colour: three flats, no texture

Field & Co deck page 7 — 05 — Typography — 05 — Typography

Field & Co deck page 8 — 06 — The module grid — 06 — The module grid

Field & Co deck page 9 — 07 — Packaging — 07 — Packaging