Campaigns

Ferra

Client: Ferra Coffee
Role: Identity, Packaging, Social
Year: 2026
Category: Campaigns

Overview

A kraft-paper coffee brand from 2015, rebuilt for a customer who never lived through it.

Challenge

Ferra's coffee had improved every year since 2015; its packaging hadn't moved once. The photography photographed the farm, never the coffee.

Approach

Nostalgia swapped for optimism. A retro-futurist sunburst recolours per roast and never redraws: light is warm yellow, dark is deep rust, decaf is cool plum.

Outcome

A three-roast pack architecture that reads as a graphic object at 60px, plus a subscription flow that sells a temperature rather than a SKU.

Ferra deck page 2 — Contents and the one-paragraph brief — Contents and the one-paragraph brief

01 — The brand we inherited: before and after

Ferra deck page 4 — 02 — Positioning — 02 — Positioning

03 — Wordmark and sunburst

Ferra deck page 6 — 04 — Colour by roast — 04 — Colour by roast

Ferra deck page 7 — 05 — Typography — 05 — Typography

Ferra deck page 8 — 06 — Bags — 06 — Bags

Ferra deck page 9 — 07 — Paid social — 07 — Paid social

Ferra deck page 10 — 08 — Subscription flow — 08 — Subscription flow